The goal of this video is to share the story of why Roma Boots exists & how people can join. For more about the organization, check out romaboots.org.

It’s always refreshing to work on a project that is mostly about people. The motion graphics stuff is fun, but this industry is still about stories, and therefore about people. When I see a mograph piece that is well animated AND tells a great story, I’m impressed.

OK – on to how we made it! :)

1) Pre-Production

With Samuel being both the founder and a native Romanian, it made sense to have him telling the story and vision. Plus, it works well as an initial introduction video for Roma Boots, especially when we weren’t able to actually go to Romania to shoot.

The great folks at The Winn Group & I scripted out a very basic outline: Why He Started Roma Boots – What They’re Doing – How You Can Help. Very simple & straightforward. Notice how each point starts with a question. I find it helpful when scripting to figure out what questions the video should answer. Who is watching it? What do they need to know?

2) Production

Matt Townsend gets a lot of credit here as Director of Photography. Everyone involved lived in Dallas except me, so he found a great little coffee shop where we could shoot undistracted for hours. Oh, and we did. There’s over an hour of raw footage for this 3 minute video.

Having an outline helped, but you never know how an interview will go. Unless a person is already comfortable in front of camera, you often need to talk a bit just to get them comfortable. Then they will share more naturally. But if a person takes 3 minutes to make one point, I’ll still have them attempt to say it again in 30 seconds.

We shot with 2 Canon DSLR’s. I particularly like the constant, yet subtle movement on the main cam.

3) Post Production

Step 1: Prep Footage. We compressed all the DSLR footage to ProRes LT, and synced the audio & video with Pluraleyes.

Step 2: Organize Footage. I used FCP’s markers to remember where particular content and soundbites are at. I find using markers extremely helpful for organizing interviews.

Step 3: Create a content edit of just soundbites. If the story doesn’t work at this point, then it won’t work with fancy broll & graphics. After about 2-3 versions, it was pretty set. This was also when the opening quote was added. We wanted viewers to know that Roma people are the Gypsies we hear about, without having a whole soundbite about it, “By the way…” The opening quote did that well, while establishing the premise of the video.

Step 4: BRoll and Music. All BRoll from Romania was shot last minute with iPhones, and it looks good! Music is from a site that offers Moby’s music for non-profit & independent videos.

Step 5: Graphics. They are intentionally simple. Partially due to time & budget, but also because the tone of this video is fairly laid back, so to have crazy graphics or booming music just wouldn’t work.

Step 6: Color Grading. Magic Bullet Mojo was a life saver here. It enabled me to very easily choose different looks, while maintaining the integrity of skin tones. The interview is warmer & Samuel pops from the background more. The Romania footage is cooler, giving a more dreary look.

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That’s it! Hope you enjoyed and maybe learned something along the way.

Would you have done anything differently? If so, why? I love hearing about people’s workflows.

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